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The Kara Report
Kara's old branding didn’t match the direction she was headed—it lacked the clarity, confidence, and authority she needed to grow. She wanted a visual identity that felt instantly recognizable and unmistakably her, helping her show up as a leader in Pinterest strategy and blogging without relying on face-to-camera content. Now, her brand speaks for her—strategic, cohesive, and built to stand out.
Project Deliverables:
The Look & Feel:
what they do:
Branding
Modern, Established, Approachable
SEO, Ghost Blogging & Pinterest Management
The brand’s structured layout, repeating shapes, and clean typography reflect Kara’s analytical approach and her role as a trusted educator. The mix of a classic serif and modern sans-serif balances professionalism with clarity—mirroring her ability to distill complex systems into actionable growth.
A bold palette of purple, green, light blue, and black creates strong visual recognition while hinting at creativity and forward momentum. Paired with sharp-edged visuals and cohesive logo variations, the brand is built to stand out across platforms—confident, modern, and unmistakably Kara.
Designer Notes
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