Ever wondered what amazing personal trainer branding (and a new website design) looks like? Well, you’re in for a treat! Meet Darla McCarty, the powerhouse behind Ms. New Booty Fitness. Darla, a wife, mother, and expert in weight loss and body transformation, has been transforming lives in Colorado Springs for almost two decades.
With a plethora of certifications (seriously, her credentials are off the charts) and a recent Health and Wellness Coaching certification from the National Board for Health and Wellness Coaching, Darla is nothing short of a fitness guru. She deserves to be taken seriously and her new branding and website finally reflect that! I was beyond honored when she trusted me with her branding and website and I can’t wait to share it with you today.
The Challenge: An Online Presence That Needed a Boost
Despite being an absolute rockstar in her field, Darla’s old website didn’t quite do her justice. When she came to me, her website missed out on showcasing her impressive qualifications and extensive experience. It also just wasn’t attracting the clients she wanted. Darla often found herself having to explain just how qualified and good at her job she was, which as any entrepreneur knows can be exhausting!
The Solution: A Complete Personal Trainer Branding and Website Overhaul
I knew Darla needed a brand and website that spoke volumes about her expertise without her saying a word. I couldn’t wait to start designing. Here’s what I did:
Personal Trainer Website Design
I revamped her website to showcase her qualifications and achievements prominently. I wanted to design something that made her look as good as she was. The new design is sleek, professional, and easy to navigate, instantly conveying her credibility. Plus, her website helps her sell her meal plans, so she not only needed something like a contact form (typical for most service-providers), but she needed something with cart functionality too!
Playful Yet Professional Branding
Darla’s brand name, Ms. New Booty Fitness, is fun and memorable. I leaned into the playful aspect with a clever logo (spot the booty in the ‘w’!) but kept the color palette balanced – feminine yet sophisticated. We didn’t want to rely on something that felt overtly feminine and expected, like hot pink. After all, while Darla primarily coaches women, she didn’t want her branding to exclude the men she coaches too.
The Result: A Brand That Speaks for Itself
With her new branding and website, Darla doesn’t have to do much selling anymore. Her online presence now mirrors her expertise, attracting clients who recognize and are willing to pay for the value she provides. She’s been featured in local magazines, and her brand is visible on various collateral items, solidifying her presence in the fitness community.
The Power of Branding and Web Design
Darla’s journey with Ms. New Booty Fitness is a perfect example of how effective personal trainer branding and web design can transform a business. As a Weight Loss & Body Transformation Expert, she has coached hundreds of clients, helping them achieve their fitness goals. Her revamped website and branding not only enhance her professional image but also make her stand out in an incredibly competitive industry.
Darla’s story is proof that when your brand and website accurately reflect your expertise, the right clients will come knocking.
What Darla Has to Say
Every client review reminds me why I love what I do. Here’s what Darla had to say about our work together:
“Ellie’s work is phenomenal! She listened to my needs and delivered a stunning logo and website that perfectly reflect my brand. The process was seamless, and I couldn’t be happier with the results. Highly recommend!”
– Darla McCarty, Founder of Ms. New Booty Fitness
A New Brand and Website Design for a Fitness Brand
I might be biased, but branding and website design are non-negotiables for any business (read this article next!). Darla’s experience shows that investing in professional design can enhance your brand, attract the right clients, and ultimately, save you time and effort. Let’s chat about how we can work together to bring your vision to life. Learn more about how we can collaborate here. Or, come follow me on Instagram for more branding and website inspiration.