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This brand was created to strike a balance between bold energy and vintage craftsmanship—mirroring the personality and hands-on expertise behind Manistee Dan.

Inspired by clean, tape-line precision and retro-inspired color blocking, the logo and supporting visuals communicate reliability, attention to detail, and a strong sense of individuality. The type choices blend character with professionalism, combining playful 1970s flair with timeless structure.

With a flexible logo suite and standout iconography, the brand system is built for versatility—ideal for use across vehicles, signage, uniforms, and marketing materials.

Whether on the job site or out in the community, this identity is designed to make a lasting impression: confident, recognizable, and distinctly Manistee Dan.

Designer Notes

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