Back in 2019, while working together in another career, Emily and I shared our ambitions during a 4 mile half marathon training run. Mine was to start a design business and hers was to open a med spa. These shared aspirations, once just conversations, have since taken shape. In 2023, Emily and Leticia made their dreams a reality by launching a new med spa, Luxe Aesthetics & Wellness. Having the privilege to be chosen to weave the brand identity for a med spa of this caliber was an opportunity I treasured deeply. I can’t wait to share some of the behind-the-scenes that went into this gorgeous and unique brand for a med spa in Colorado!
As a brand and website designer (with a deep passion for my work!), every project goes beyond just creating a logo or building a website. If you’re thinking about creating or refreshing your brand and website in 2024, learn more about working together here.
Understanding the Client’s Vision Behind the Brand For a Med Spa
Leticia and Emily’s dream was clear: to create a med spa that stood out in the saturated market of Cañon City, Colorado. They envisioned a brand that felt clean, natural, professional, and warm. Despite having a business name and a DIY logo created in Canva, they knew that their brand needed depth, consistency, and a professional touch. They sought help with visual branding, website creation, and tech integration (a new add-on branding service I’ve started offering where I implement everything for you!). Aiming for a stunning online presence that matched their high-end services, they wanted a brand that felt luxurious and inviting, appealing to those seeking premium wellness experiences.
The New Brand and Website in Action
Want to see how we brought this to life? I know that for some small businesses, branding can feel like something intangible, but you can see below on their home page how we brought the feelings they wanted to evoke in their ideal clients to life.
Plus, after we launched, they told me that their goal was to book two clients per week from their website and this week? They had FOURTEEN! They always ask new customers where they heard of them (which is a good practice for any business!), and have been raving about how well the website has been set up (both for SEO and aesthetics!) to bring new customers in! A HUGE win!
Bringing the New Brand to Life
Because they were local, I was able to chat with them in person to develop a deep understanding of their aspirations and market positioning. This is ALWAYS my first step – whether my clients are in person or not (you can fill out a questionnaire or we can chat over a zoom call!). Ultimately, we worked together on everything from refining their logo to ensuring their brand’s voice and aesthetics were consistently applied across all platforms.
Then, as you can see from the image above, I designed their website with a focus on elegance and user-friendliness. Having a user-friendly online booking option was important to Leticia and Emily to streamline their operations, and I was happy to find something that worked for them. I also helped them set up their Google My Business page. Having an optimized and cohesive online presence is important, extending beyond your website!
In the end, Emily and Leticia loved that the design was both unique and reflective of their brand’s ethos. They fell in love with a color palette that symbolized luxury and distinction. For the logo, they were surprised that we decided on a design that moved away from the all-caps trend most luxury brands choose. This way, we were able to embrace a style that was exclusively theirs. The result? A unique brand for a med spa that not only felt “luxe” but also set them apart from competitors.
5 Star Reviews for a Brand and Website Designer
When we were finished, here’s what Leticia and Emily had to say (I’m beyond humbled and thrilled they loved the project as much as I did!):
“We had the pleasure of working with Ellie Brown Branding for the creation of a personalized website and logo for our new business, and I couldn’t be happier with the results. Ellie’s professionalism and personal touch truly set the experience apart. The website she designed for our business is nothing short of amazing. It not only met but exceeded all our expectations. The user-friendly interface and easy booking system have made managing my business a breeze. Ellie’s keen eye for aesthetics has given our website a visually stunning appeal, making it stand out in the mainstream. Ellie was also able to help us incorporate and setup other systems with our business that have significantly improved our day to day operations. Thanks to Ellie Brown Branding, our business has experienced a significant boost in visibility and success. We highly recommend Ellie for her expertise, creativity and dedication.”
The Impact of Thoughtful Branding
Leticia and Emily’s med spa has become a cornerstone in their community. I’ve already been in to enjoy their services! It’s been so fun to see everything come together from concept to launch, and I can’t wait to enjoy all of the aesthetic treatments and wellness services they offer (which are INCREDIBLE).
I hope this story inspires you to dream big! Don’t hesitate to invest in professional branding in the beginning, especially when you have a strong vision. Together, we can craft a narrative that not only tells your story but also has staying power in the hearts and minds of your ideal clients. Let’s join forces and craft something distinct and remarkable for your business!