Showit vs. Squarespace: Which One Is Right for Your Brand?

Your website is your brand’s digital home, so choosing the right platform matters. If you’re stuck deciding between Showit vs. Squarespace, you’re not alone! Both are top website builders, but they serve different types of users. 

Let’s break it down category by category so you can pick the best platform for your business.

And by the way, whether you’re leaning towards Showit vs. Squarespace, I’m here to help. Reach out to me, and we can get started right away!

Ease of Use: Which One Is More Beginner-Friendly?

If you’re comparing Showit vs. Squarespace based on ease of use, Squarespace is the better option if you want something simple and ready to go.

• Super beginner-friendly—just pick a template, swap out the content, and you’re done.
• Drag-and-drop, but structured—you can move things around, but only within the template’s grid.
• Technically there is no coding required, though a lottttttttt of customizations may need some in order to get the look you want (you literally have to add code to use a vertical line🤦🏻‍♀️).

Showit, on the other hand, is like having a blank creative canvas.

• True drag-and-drop freedom—move anything, anywhere, with no layout restrictions.
• No coding needed for design (but some technical setup if you integrate WordPress for blogging).
• Takes longer to learn than Squarespace, but once you get it, the design flexibility is unmatched.

If you want fast and easy, Squarespace wins. If you want total creative control, Showit is worth the learning curve.

Design Flexibility: How Much Can You Customize?

When it comes to Showit vs. Squarespace, design flexibility is one of the biggest differences. If you want a one-of-a-kind website, Showit is the better choice.

• No templates required—you can start from scratch and design whatever you want.
• Total control over layout, fonts, and design elements.
• Perfect for service providers and personal brands that need a standout site.

Squarespace keeps things more structured.

• Beautiful, professionally designed templates (but limited customization beyond that).
• You can tweak fonts, colors, and layouts, but within the template’s framework.
• If you want full custom design, you’ll need coding.

Bottom line? If branding and design are top priorities, Showit is the way to go. If you just need a polished, no-fuss website, Squarespace is a great option.

SEO: Which One Helps You Rank on Google?

Both platforms offer basic SEO tools, but Showit gives you more control—especially if blogging is part of your strategy.

• Showit uses WordPress for blogging, which is the best platform for SEO.
• You have full control over metadata, image alt text, and site structure.
• Better for brands that rely on content marketing and search rankings.

Squarespace is good, but a little more limited.

• Built-in SEO tools (meta descriptions, alt text, clean URLs).
• Great for small businesses that don’t need advanced SEO.
• Lacks some of the deeper optimization options that WordPress offers.

If blogging and SEO are important to your business, Showit is the clear winner.

E-Commerce: Selling Products or Services?

If you plan to sell physical or digital products, Squarespace is the more convenient choice.

• Comes with built-in e-commerce tools—no third-party integrations needed.
• Includes payment processing with Stripe and PayPal.
• Perfect for small businesses that need a simple online store.

Showit, however, doesn’t have native e-commerce—but that doesn’t mean you can’t sell products!

• Integrates with third-party platforms like Shopify Lite or Thrivecart.
• More effort to set up, but you get full design control over the shopping experience.
• Best for service-based businesses selling a few digital products.

If e-commerce is your main focus, Squarespace is the easier choice (or Shopify, but that’s another blog post for another day!) . If you only need a small shop and want more control over the design, Showit + Shopify Lite is a great combo.

Pricing: Which One Costs More?

Squarespace Pricing:

• $21/month – $66/month (billed annually).
• Includes website, blog, and built-in e-commerce.
• 14-day free trial available.

Showit Pricing:

• $19/month – $34/month (billed annually).
• Requires WordPress for blogging (included in higher-tier plans).
• 14-day free trial available.

If you just need a website, Showit’s lower-tier plans are more affordable. But if you want e-commerce and all-in-one features, Squarespace gives you more for the price.

Who Should Use Squarespace?

• Beginners who want an all-in-one website without a learning curve.
• Small businesses that need a simple, structured design.
• People who want built-in e-commerce with no extra setup.
• Anyone who needs a website up fast and doesn’t want to mess with customization.

If you want something easy, beautiful, and functional with minimal effort, Squarespace is a great choice.

Who Should Use Showit?

• Creatives, entrepreneurs, and service-based businesses that want a unique website.
• Brands that need full design control (without coding).
• People who prioritize blogging and SEO (thanks to WordPress integration).
• Anyone who wants a highly customized, visually stunning website.

If branding, aesthetics, and flexibility are important to you, Showit is the way to go.

Final Verdict: Which One Should You Choose?

When it comes to Showit vs. Squarespace, the right choice depends on what you need. Pick Squarespace if you want simplicity and built-in features. Pick Showit if you want total creative freedom and better SEO. Both platforms create beautiful websites—it’s just a matter of how much control you want over the design and features.

Still unsure about Showit vs Squarespace? Let’s chat! I’d love to help you choose the best platform for your business. I specialize in custom web design that gives you more than just a template—it’s a site built to elevate your brand and convert visitors into clients.

Need more than just a website? Explore my other services to see how else I can help!