Today, I’m sharing the behind-the-scenes of a recent project with Elizabeth Doherty, a phenomenal SLP (Speech-Language Pathologist) who’s taking the world of speech therapy and literacy by storm. This speech-language pathologist branding project was a whirlwind of creativity and passion, completed over two intense VIP days. But let’s dive into the details, shall we?
Before we get into it, if you’re looking for a Colorado brand designer, you can hire me for a VIP day, a full branding package, or a website overhaul. Check out my portfolio and reach out to see how we can create a fresh brand for you today!
First, Who is Elizabeth Doherty?
Elizabeth Doherty is the brains behind Manhattan Speech Language, her private practice, and The Reading SLP! The Reading SLP is where she offers coaching, courses, and digital products for other SLPs looking to grow their private practices!
We’ve been following each other on Instagram for ages, bonding over our shared love for teaching reading. I was a primary teacher before being a brand and website designer so reading instruction was a huge part of my life! Elizabeth’s private practice is not your average SLP service; she incorporates literacy and the science of reading into a structured literacy approach, making her practice truly unique. She’s an absolute powerhouse in the industry with credentials like CCC-SLP, A/OGA, C-SLDI, and is even working on her EdD. Talk about impressive!
The Unique Approach
What sets Elizabeth apart, beyond her warm and friendly personality, is her integration of literacy into speech therapy. She helps young children and teenagers with their speech needs while teaching them to read. This unique approach not only differentiates her practice but also has made a significant impact on her clients. Fast forward to now, Elizabeth is aiming to dominate the reading SLP space, get her PhD, and do a lot of other amazing things (that I can’t share yet – but stay tuned because she has a big vision!).
Hiring Me For Speech-Pathologist Branding
Elizabeth hired me because she’s transitioning from one-on-one private practice to teaching other SLPs how to incorporate reading instruction into their own private practices! She’s already got some courses up and running but right now she is working on building out a more comprehensive, signature course. That’s where I came in!
Hiring a Brand Designer for VIP Days
We tackled this project over two VIP days. Day one was focused on refining her color palette, creating primary and secondary logos, a submark logo, and selecting fonts. Day two was just as productive—we created patterns, finalized all logos for her course, and even designed student badges for future SLPs completing her course.
I was super passionate about this project, not only because of my love for literacy and teaching but also because Elizabeth’s vision resonated with me. It’s amazing how much we accomplished in such a short time!
Branding VIP Days
Because of the nature of a VIP day, we didn’t want to start from scratch. We kept her signature terracotta color but refined and updated the palette a bit. Now, each section of her course will feature different brand colors, which will be a great way to add a sense of branding cohesion to the overall curriculum.
Elizabeth didn’t waste ANY time. Within days, she had her entire Instagram rebranded. She’s already launched a Reading SLP manual available for purchase and is doing an incredible job of implementing all the elements we worked on. Her progress truly is inspiring (and I love it when my clients love the results of their new brand so much they put it straight into action!).
What She Said
I always gush a little when my clients give me their feedback. Branding is SO personal, and we work so closely together during a project. With Elizabeth, she started using her new logos in her digital marketing the very next day (which is always the highest compliment)!
Here’s what she had to say:
“You made the scrambled eggs in my brain into a beautiful and professional brand. I’m forever grateful and already looking forward to working together again.”
Such kind words make all the hard work worthwhile. I’m CLEARLY a big fan of Elizabeth and incredibly happy we got to collaborate on this project!
Branding for Speech-Language Pathologists
Working with Elizabeth on this branding project was an absolute joy. Her dedication to merging speech therapy with literacy is truly inspiring, and I am so thrilled to have played a part in her journey. The success of our VIP days showcases just how much can be achieved with passion, collaboration, and quick decision-making. Elizabeth’s enthusiasm and swift implementation of her new branding elements are a testament to her commitment and vision.
I love what I do, and projects like this remind me why. Helping clients like Elizabeth bring their ideas to life and watching them flourish is the most rewarding part of my work. I can’t wait to see what amazing things she accomplishes next!
Feeling inspired? Whether you need a brand refresh or a complete website design, let’s chat! Check out my portfolio and get in touch today!